Our founders are pioneers in the advertising of real money gaming on Facebook, starting in 2009 and continuing at the forefront of advertising across all paid social channels.
With a team of highly experienced campaign managers, the best technology and direct, long standing relationships with the advertising platforms, Rise Project continue to deliver volume traffic and a great ROI through innovative and sometimes exclusive advertising formats across all paid social channels.
We believe in a 360 degree approach to paid social, where the engagement doesn’t stop when we deliver a new customer.CLICK HERE
Rise Project Understands YOU
With collective expertise spanning gambling, gaming, app promotion, e-commerce, travel and more, Rise Project has the experience and offers the services and technology you need to take your campaigns to the next levelCLICK HERE
Understanding the FULL Path to Conversion is Key to Maximising your Returns
Rise Project can leverage full end-to-end tracking to optimise any event to drive the VALUABLE conversions that matter most to you. With industry-leading technology at our fingertips, our team will track, report and optimise on the full conversion funnel, across multiple devices and multiple social platforms too.CLICK HERE
Facebook now accounts for more than 12% of the £149 billion annual digital marketing spend. That means it’s no longer a question of whether you want to advertise on Facebook- you have to. And one of the things we’re asked the most is how we’re so effective on the world’s most popular social network.
In this short case study, we’ll demonstrate how we run highly successful Facebook campaigns for our clients in the gambling sector:
1: Find An Offer Type That Works
All advertising effectiveness rests on what you’re offering. Our clients often have multiple welcome bonuses for new users, so choosing the best one to promote is vital. The first thing we take into account is context: where we’re advertising and who we’re targeting. Facebook users love no deposit bonuses and free slot machine spins, so we try to promote offers that give them something for nothing. Once we’ve found one we think will work, we test the same offer with different audiences to get a like-for-like comparison. This provides more reliable data and a solid basis from which to look at historical trends.
2: Be Smarter with Your Data
Facebook is all about audiences, so how you manage the various types of user you’re trying to market to is fundamental. We use a CRM database to segment our users into player types which is great for creating lookalike audiences. We can identify high value players, the games they play, work out why they lapse, in short, the whole consumer journey. There are, of course, other ways of getting great insight from your data but this is definitely the best place to start.
3: Get Creative
Facebook users are now so inundated with ads that it takes a really stunning piece of content to attract their attention and drive clicks and conversions. That’s why we rely on the talent of our dedicated design team who deliver eye-catching content with really fast turnaround times. The web has moved on from your standard link ad, so once we’ve worked out the best static image through testing, we bring it to life with videos and carousels. Not only is this a far better way of grabbing a user’s interest and creating better engagement, but we can add more information too, like multiple USPs of the offer. But our number one piece of advice? Keep it fresh. If you’re spending a decent amount on Facebook advertising, you’ll need to change your creative regularly to avoid saturation. We’ve found that running new image or video every one to two weeks gives us the best results.
4: Guard Against Complacency
Once we’ve found content that converts, we don’t get complacent. Be expansive in your approach and dedicate a certain percentage of spend on testing new variables such as audiences, angles, keywords and offers. Not only will this help you avoid saturation but it can lead to new potential avenues for income as well.
5: Track Users More Effectively
Many people are content just to measure their successes with initial touch-points like click rates, but these don’t give you the information you really need to track, target and retarget users a lot more effectively. Partnering with a good insight provider is crucial to gaining a real understanding of your users. When compared to manual tracking systems, this level of granularity is priceless and gives you complete oversight of deposits, a user’s lifetime value and so much more. Just pixel a player and the rest is automatically optimised for you.